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This Privacy Policy explains how Max The Locksmith collects, uses, stores, and protects your personal information when you visit our website, contact us, request a quote, book a locksmith service, or use our services.

Max The Locksmith is a locksmith business based in Nottingham and serving Nottingham and surrounding areas. The website lists contact options including phone, WhatsApp and email, and services such as emergency locksmith work, lock repairs, lock installation, uPVC and composite door repairs, and after-burglary locksmith services.

The UK Information Commissioner’s Office recommends that small businesses provide clear privacy information explaining what personal data they collect, how it is used, lawful bases, retention, sharing, and customer rights.

1. Who We Are

For the purposes of UK data protection law, Max The Locksmith is the “data controller” of the personal information we collect and use.

2. Personal Information We Collect

We may collect the following types of personal information:

  • Your name
  • Phone number
  • Email address
  • Property address or job location
  • Details of the locksmith issue or service required
  • Messages sent through our website, email, phone, WhatsApp, SMS, or social media
  • Appointment and booking details
  • Payment and invoice details
  • Photos or videos you send to help us assess locks, doors, windows, or security issues
  • Information needed to confirm your authority to request locksmith work, such as proof of address, tenancy, ownership, or identification where appropriate
  • Website usage data, such as pages visited, browser type, device type, IP address, and cookie information

We only collect personal information that is relevant to dealing with your enquiry, booking, service, payment, legal obligations, or website use.

3. How We Use Your Personal Information

We use your personal information to:

  • Respond to enquiries
  • Provide quotes
  • Arrange and manage bookings
  • Attend emergency locksmith call-outs
  • Carry out locksmith services
  • Confirm that a customer has authority to request access or lock work
  • Send invoices, receipts, and payment confirmations
  • Process payments
  • Provide warranty support
  • Keep records of completed work
  • Respond to complaints or disputes
  • Improve our services and website
  • Send service-related messages
  • Request reviews, where appropriate
  • Comply with legal, tax, accounting, and regulatory obligations
  • Protect our business, customers, property, and legal rights

We do not sell your personal information.

4. Lawful Bases for Using Your Information

Under UK data protection law, we must have a lawful basis for using your personal information.

We may rely on the following lawful bases:

Contract

We use your information where it is necessary to provide a quote, arrange a booking, carry out locksmith work, take payment, or provide warranty support.

Legitimate Interests

We may use your information for legitimate business purposes, such as responding to enquiries, keeping service records, preventing fraud, protecting property, dealing with complaints, improving our website, and requesting reviews.

Legal Obligation

We may use or keep certain information where required by law, including tax, accounting, business record, or regulatory obligations.

Consent

We may rely on consent for certain optional uses, such as non-essential cookies, marketing communications, or publishing customer reviews, photos, or testimonials where consent is required.

5. Emergency Locksmith Work and Identity Checks

For safety and security reasons, we may ask for information to confirm that you are authorised to request locksmith work at a property.

This may include asking for identification, proof of address, proof of ownership, tenancy information, or other reasonable evidence.

We may refuse to provide a service if we are not satisfied that the request is lawful or authorised.

6. Payments

When you pay for our services, payment information may be processed by third-party payment providers, banks, card processors, or accounting systems.

We do not store full card details unless this is handled securely by an approved payment provider.

We may keep payment records, invoices, and receipts for accounting, tax, and legal purposes.

7. Cookies and Website Analytics

Our website may use cookies and similar technologies to:

  • Make the website work properly
  • Improve website performance
  • Understand how visitors use the website
  • Support security
  • Remember user preferences
  • Measure enquiries and website traffic

Some cookies are essential for the website to function. Others, such as analytics or marketing cookies, should only be used where allowed by law and, where required, with your consent.

You can control cookies through your browser settings. Blocking some cookies may affect how the website works.

8. Contact Forms, Phone, WhatsApp and Email

When you contact us through the website, phone, WhatsApp, email, SMS, or social media, we may keep a record of your message and contact details so that we can respond, provide a quote, manage your booking, and keep service records.

If you send photos or videos of locks, keys, doors, windows, damage, or security issues, we will use them only for assessing the work, providing advice, preparing a quote, carrying out the service, or handling warranty or complaint matters.

9. Reviews and Testimonials

We may invite customers to leave reviews after using our services.

If you leave a review on a third-party platform, such as Google, Facebook, Trustpilot, or another review website, your review will be handled according to that platform’s own privacy policy.

We will not publish your personal details, identifiable property information, or images for marketing purposes without your permission.

10. Sharing Your Personal Information

We may share your personal information where necessary with:

  • Payment processors
  • Banks
  • Accountants or bookkeepers
  • Website hosting providers
  • IT support providers
  • Email, phone, messaging, or CRM providers
  • Review platforms, where you choose to leave a review
  • Insurers, legal advisers, or debt recovery services if needed
  • Police, courts, regulators, or public authorities where legally required or where necessary to prevent crime or protect people or property

We only share information where necessary and appropriate.

11. How Long We Keep Your Information

We keep your personal information only for as long as necessary.

Typical retention periods may include:

  • Enquiry records: up to 12 months
  • Booking and job records: up to 6 years
  • Invoices, payment records, and accounting information: usually 6 years
  • Warranty-related information: for the warranty period and a reasonable period afterwards
  • Complaint or dispute records: for as long as needed to resolve the issue and protect legal rights
  • Website analytics data: according to the settings of the analytics provider

We may keep information for longer if required by law, tax rules, insurance requirements, legal claims, fraud prevention, or dispute resolution.

12. How We Protect Your Information

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

This may include secure devices, password protection, limited access, secure email and payment systems, and using trusted service providers.

No method of electronic storage or transmission is completely secure, so we cannot guarantee absolute security.

13. International Transfers

Some service providers we use, such as website, email, analytics, payment, or cloud software providers, may process information outside the UK.

Where this happens, we will take reasonable steps to ensure appropriate safeguards are in place, such as adequacy regulations or approved contractual protections.

14. Your Data Protection Rights

Depending on the circumstances, you may have the right to:

  • Ask for a copy of your personal information
  • Ask us to correct inaccurate information
  • Ask us to delete your information
  • Ask us to restrict how we use your information
  • Object to certain uses of your information
  • Withdraw consent where we rely on consent
  • Ask for your information to be transferred to another provider
  • Complain to the Information Commissioner’s Office

To exercise your rights, contact us using the details below.

Email: contact@maxthelocksmith.co.uk
Phone: 07552 421433

We may need to verify your identity before responding to a request.

15. Complaints

If you have concerns about how we handle your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK Information Commissioner’s Office, which is responsible for enforcing data protection law in the UK.

16. Links to Other Websites

Our website may include links to third-party websites, such as payment providers, review platforms, social media pages, or external information resources.

We are not responsible for the privacy practices, content, or security of third-party websites. You should read their privacy policies before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will be published on our website with the updated date shown at the top.

18. Contact Us

For questions about this Privacy Policy or how we use your personal information, contact: